Finance Inc. was generating a high volume of leads, but the sales team reported that a large percentage were unqualified. This wasted valuable sales resources and resulted in a high cost-per-acquisition (CPA). They needed a way to score and prioritize leads to focus on the most promising prospects.
Our solution involved creating a sophisticated lead scoring model. We integrated data from their CRM, marketing automation platform, and website analytics to build a holistic view of each lead. By analyzing historical data of converted leads, we identified key firmographic and behavioral signals that indicated a high propensity to convert.
We built a data pipeline to centralize information in a data warehouse. A machine learning model was trained to predict lead quality, and the scores were pushed back into the CRM in real-time, allowing the sales team to prioritize their outreach effectively.
The lead scoring system had a transformative impact on sales efficiency and marketing ROI. The sales team could now focus their efforts on high-quality leads, leading to a significant reduction in wasted effort and a dramatic increase in conversion rates.
Increase vs. last period
Decrease vs. last period
10x
Faster Reporting
99.9%
Data Accuracy
+150%
Follower Growth
+80%
Engagement Rate
+200%
Organic Traffic
#1
Keyword Ranking
Let's discuss how Tatthya can help you achieve your business goals. Schedule a free, no-obligation consultation with our AI experts today.